(
.MOOD
)
MIZU
Services
ART DIRECTION, BRANDING, AI
Published
2025
About this project
The challenge was double: to sell a product and, at the same time, to create a place to experience it.
At Mizu, the brand was designed to support that duality. From the packaging in natural cotton to the proposal of a mini-forest in the courtyard, every decision responds to the same intention: to offer a spiritual refuge in the city.
The result is a complete ecosystem that connects product, space, and narrative around the same gesture: to pause.
Matcha Mood
Mizu, a tea brand that combines product and place to offer a spiritual refuge in the city.
A tea brand that transforms the everyday act of drinking into a ritual of pause and presence.
Its universe stems from the idea of a refuge: a space where the natural and the urban coexist in harmony. The cotton, the wood, and the greenery of the patio inspire a soft, organic, and tranquil aesthetic.
The identity of Mizu is built from the sensory. The texture of the paper, the aroma of the tea, and the light filtering through the leaves are all part of the same language. Nothing is superfluous; everything invites you to breathe more slowly.
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