(
.MOOD
)
MASSA
Services
ART DIRECTION, BRANDING, AI VISUALIZATION
Published
2025
About this project
The challenge was to convey the value of the artisanal process—wood-fired oven, slow timing, natural ingredients—to a competitive brand universe in the luxury sector.
We worked from the product's core to build a clear visual and digital narrative, where every touchpoint communicated origin, care, and exclusivity.
The result is a brand ready to engage with a demanding consumer without compromising its authenticity.
BAKERY
Massa is an artisanal bakery aiming to position bread in the luxury sector.
Your identity is built from the purity of the elements: fire, flour, time.
Every detail, from the tone of voice to the visual texture, refers to a craft where beauty arises from the process, not from artifice.
The visual universe combines the warmth of manual work with the contemporary precision of design, creating a sober and tactile aesthetic that evokes closeness, but also sophistication. Massa understands luxury not as excess, but as attention.
LET'S WORK ON YOUR PROJECT