(
.MOOD
)
LOOM
Services
ART DIRECTION, CONCEPTUALIZATION, BRANDING, VISUAL AI
Published
2025
About this project
The challenge was to communicate sustainability from a contemporary perspective, moving away from the traditional visual codes of the sector.
At Harena, we approached the project comprehensively: we developed the visual identity and built an art direction focused on materiality. Fabric became the narrative axis, representing the union between craftsmanship and innovation.
The result is a brand that conveys authenticity and coherence, capable of engaging with an audience that values both ethics and beauty.
FASHION DESIGN
LOOM: a sustainable design brand that combines textile craftsmanship with contemporary innovation.
A brand born out of respect for craftsmanship and the pursuit of a conscious aesthetic.
The visual universe of LOOM proposes a new perspective on sustainability: one that does not need to be declared, as it is evident in every detail. The fabric is the language, and movement is the mark of time.
LOOM speaks of authenticity, but also of evolution. A brand that understands design as a responsible act and beauty as a natural consequence of the process.
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