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LAURA ESCRIBANO
Services
Art Direction, Photography
Published
2025
About this project
The challenge was to transfer the essence of LE to a complete digital ecosystem, integrating product photography and the brand's online presence. Each photoshoot and every element of the website were designed to consistently convey the brand's identity, showcasing the product in detail and creating a clear and attractive visual experience for the user.
At Harena, we work comprehensively: we organize e-commerce and editorial photo sessions, paying attention to lighting, composition, and visual storytelling, and we developed a website that enhances these images, connecting product, storytelling, and navigation.
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FOTOGRAFÍA
An intimate look at the details
The brand needed to showcase its product in a clear and appealing way, while also conveying its style and personality through the website. To achieve this, we combined photography sessions with neutral backgrounds to highlight quality and details, along with editorial images that told stories around the products.
The website was designed so that each photograph and each piece of content received the attention it deserves, creating a fluid and coherent visual journey. The project reflects how LE’s identity is articulated in a comprehensive manner: from the product image to the digital experience.
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