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.MOOD
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KOVO
Services
ART DIRECTION, BRANDING, AI VISUALIZATION
Published
2025
About this project
The challenge was to stand out in a saturated market of healthy beverages and create packaging that positioned kombucha in a more gastronomic context.
We worked on the visual identity and bottle design using wine's own codes, conveying a sense of care and special occasion to the product.
The result is a brand that naturally integrates into restaurants and gourmet settings, expanding the perception of kombucha beyond its current consumption.
FOOD
KOVO: a kombucha designed to take the place of wine at the table.
More than just a drink, KOVO is an invitation to silence. A reminder that calm can also be a luxury. Its visual and verbal universe captures the essence of ancient rituals: stillness, balance, and connection with the present moment.
The pure forms, earthy tones, and minimalist language create an imagery that evokes both the natural and the spiritual. KOVO does not aim to speed up but to stop time. To be that moment of silent beauty that only appears when everything else calms down.
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