The challenge was to renew the identity of EMEZETA, maintaining the essence of the previous brand while transforming it into a more polished, modern, and aesthetically coherent universe.

At Harena, we worked on branding that combines femininity, delicacy, and serenity, integrating pink as the guiding thread but reinterpreting it in a contemporary and elegant palette.

The result is a brand that exudes harmony and femininity, with a renewed identity capable of connecting with its audience in a subtle, warm, and modern way.